{"id":2912,"date":"2021-01-24T15:42:32","date_gmt":"2021-01-24T14:42:32","guid":{"rendered":"https:\/\/www.romainlevy.com\/?page_id=2912"},"modified":"2022-12-01T21:19:01","modified_gmt":"2022-12-01T20:19:01","slug":"les-outils-growth-hacking-pour-optimiser-lenvoi-de-mails","status":"publish","type":"page","link":"http:\/\/www.romainlevy.com\/en\/toolboxes\/the-growth-hacking-tools-to-optimize-mail-sending\/","title":{"rendered":"Growth Hacking tools to optimize the sending of emails"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/Top-outils-Growth-Hacking-optimiser-mails.png\" class=\"vc_single_image-img attachment-large\" alt=\"Top Growth Hacking tools to optimize emails\" title=\"Top Growth Hacking tools to optimize emails\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/Top-outils-Growth-Hacking-optimiser-mails.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/Top-outils-Growth-Hacking-optimiser-mails-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/Top-outils-Growth-Hacking-optimiser-mails-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Sommaire :<\/p>\n<ol>\n<li><a href=\"#lemlist\">LemList, un outil &#8220;Made In France&#8221; optimisant la d\u00e9livrabilit\u00e9 des mails et la conversion client.<\/a><\/li>\n<li><a href=\"#mailshake\">L\u2019automatisation et la personnalisation de s\u00e9quences de mailings pour la prospection B to B avec Mailshake<\/a><\/li>\n<li><a href=\"#getresponse\">Getresponse, un outil avec de multiples facettes\u00a0!<\/a><\/li>\n<li><a href=\"#activecampaign\">Active Campaign, l\u2019emailing centr\u00e9 sur la conversion clients.<\/a><\/li>\n<li><a href=\"#klenty\">Klenty, l\u2019automatisation et la personnalisation des mails en fonction de l\u2019audience<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Lorsque l&#8217;on fait du growth-hacking ou du growth-marketing (marketing de croissance), nous cherchons \u00e0 optimiser chaque \u00e9tape, comme vu dans &#8220;<a href=\"https:\/\/www.romainlevy.com\/en\/toolboxes\/the-growth-hacking-tools-to-optimize-and-customize-everything\/\">Growth Hacking tools to optimize and customize everything<\/a>&#8221; une partie importante est aussi d&#8217;optimiser et d&#8217;automatiser les mails envoy\u00e9s \u00e0 notre base de prospects et\/ou clients. Voici quelques outils pour faire ces optimisations, envoyer les bonnes informations, aux bonnes personnes, au bon moment et donc augmenter nos chances de conclure !<\/p>\n<h2 id=\"lemlist\">Tools to optimize customer conversion with emails<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/lemlist.grsm.io\/romainlevy2410\" target=\"_blank\" rel=\"noopener\"><em><strong>Lemlist<\/strong><\/em><\/a> est un outil &#8220;Made In France&#8221; optimisant la d\u00e9livrabilit\u00e9 des mails et la conversion client. Pour y arriver, il propose, tout d\u2019abord, une fonctionnalit\u00e9 de gestion d\u2019envois et tests pour suivre en permanence la d\u00e9livrabilit\u00e9 des mails (avec le taux d\u2019ouverture, le risque d\u2019arriver dans les spams\u2026). Vos mails pourront ainsi partir \u00e0 un rythme et en quantit\u00e9s adapt\u00e9s. Une fois votre adresse email connect\u00e9e, vous pouvez personnaliser les emails envoy\u00e9s \u00e0 votre base de donn\u00e9es prospects ou clients avec des images sp\u00e9cifiques (Ce n\u2019est pas encore courant et donc envoyer une photo avec le logo et le nom de votre futur client inscrit dessus, \u00e7a attire son attention !) et le texte adapt\u00e9 en fonction de votre base de donn\u00e9es, vous pouvez aussi ajouter ou modifier certains mailings avant leur envoie pour les personnaliser encore plus ! Id\u00e9al pour la prospection BtoB ou encore le suivi client personnalis\u00e9. Ajoutez \u00e0 cela la possibilit\u00e9 d\u2019automatiser l\u2019envoie d\u2019un tunnel de mails (Int\u00e9ressant pour faire des relances, des rappels ou m\u00eame pour accueillir correctement un nouvel inscrit sur notre site par exemple) et vous avez un outil de gestion et d\u2019optimisation d\u2019envois de mails percutant !<\/p>\n<p>&nbsp;<\/p>\n<p>The founder of lemlist made a demo video in English:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zYuPAZZawME\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2 id=\"mailshake\">Mailshake<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/mailshake.com\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Mailshake<\/strong><\/em><\/a> also allows the automation and customization of mailing sequences for B to B prospecting. An option allows us to clean our email database and therefore have a better chance of passing anti-spam.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"getresponse\">Getresponse<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.getresponse.com\/?a=qykTrH67ae\" target=\"_blank\" rel=\"noopener\"><em><strong>Getresponse<\/strong><\/em><\/a> is a tool with multiple facets! Email marketing, conversion tunnel, marketing automation, landing page, connection with advertisements on Google and Facebook, organization of Webinars\u2026. And all in multiple languages, including French! It is a tool already well known in France and its ease of handling is surely for something!<\/p>\n<p>&nbsp;<\/p>\n<p>Here is a complete demo to create a sales funnel (funnel for friends \ud83d\ude00 )<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wAd9zCiQCMQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2 id=\"activecampaign\">ActiveCampaign<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.activecampaign.com\/?_r=93CB4343\" target=\"_blank\" rel=\"noopener\"><em><strong>ActiveCampaign<\/strong><\/em><\/a> is an emailing tool that pushes automation even further by focusing on customer conversion. It allows us to have precise targeting to find the right prospects and develop our audience. By capturing their attention with personalized messages based on who makes up this audience and the targeted need. Active Campaign allows, for example, to send personalized advice to our prospects and then offer them the best offer. This approach is based on customer satisfaction to optimize the conversion rate and allows both to sign more contracts (by providing the right offer, to the right person, at the right time), to build loyalty and to have more recommendations thereafter. Just like Getresponse, it is available in several languages, including French! \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p>The demo to do an automation with ActiveCampaign:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZPXRtkhXm6A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2 id=\"klenty\">Klenty<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.klenty.com#_r_romain62\" target=\"_blank\" rel=\"noopener\"><em><strong>Klenty<\/strong><\/em><\/a> is also a mailing tool that offers automation and personalization of emails according to the audience. It is also directly linked to certain CRMs to make the link with telephone calls so it seems perfect for BtoB activities. It also has a formula for agencies and the follow-up of its customers which could interest you according to your activity.<\/p>\n<p>&nbsp;<\/p>\n<p>L&#8217;exemple de l&#8217;int\u00e9gration de Klenty avec Zoho CRM en vid\u00e9o :<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lLVhAzTohSA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.romainlevy.com\/en\/toolboxes\/the-growth-hacking-tools-to-create-robots-bot-and-rely-on-lia\/\">following<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.romainlevy.com\/en\/toolboxes\/the-growth-hacking-tools-to-create-robots-bot-and-rely-on-lia\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2911 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/13.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/13.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/13-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/13-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>My other toolboxes<\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-seo-natural-referencing-tools-for-finding-keywords-and-referencing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2786 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21.png\" alt=\"Top SEO webmarketing tools Find keywords\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-seo-natural-referencing-the-tools-to-analyze-your-site-and-progress\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2787 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31.png\" alt=\"Top SEO webmarketing tools Analyze your site\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-seo-natural-referencing-the-tools-to-follow-your-referencing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2788 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4.png\" alt=\"Top SEO webmarketing tools track your SEO\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-the-tools-to-develop-your-audience-and-your-backlinks\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2789 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5.png\" alt=\"Top SEO webmarketing tools to develop your audience\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-the-tools-to-receive-the-details-of-your-prospects\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2790 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6.png\" alt=\"Top webmarketing tools Conversion Facilitate contacts\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-convert-your-prospects-into-customers-via-mailing-tools\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2791 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7.png\" alt=\"Top web marketing tools Conversion Mailing tools\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/growth-hacking-tools-for-social-networks\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2793 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91.png\" alt=\"Top Growth Hacking Tools The Basics for Social Media\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/growth-hacking-tools-for-scrapping\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2794 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=\"4\/5\"][vc_single_image source=\"featured_image\" img_size=\"large\" alignment=\"center\"][vc_column_text]Bient\u00f4t ici je vous parlerai de :<\/p>\n","protected":false},"author":1,"featured_media":2924,"parent":1005,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-2912","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les outils Growth Hacking pour optimiser l\u2019envoi de mails - Romain L\u00e9vy<\/title>\n<meta name=\"robots\" content=\"index, follow, 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