{"id":2810,"date":"2021-01-17T10:56:19","date_gmt":"2021-01-17T09:56:19","guid":{"rendered":"https:\/\/www.romainlevy.com\/?page_id=2810"},"modified":"2021-11-03T19:35:00","modified_gmt":"2021-11-03T18:35:00","slug":"webmarketing-seo-referencement-naturel-les-outils-pour-analyser-son-site-et-progresser","status":"publish","type":"page","link":"http:\/\/www.romainlevy.com\/fr\/boites-a-outils\/webmarketing-seo-referencement-naturel-les-outils-pour-analyser-son-site-et-progresser\/","title":{"rendered":"Webmarketing, SEO \/ r\u00e9f\u00e9rencement naturel : Les outils pour analyser son site et progresser"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4\/5\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31.png\" class=\"vc_single_image-img attachment-large\" alt=\"Top outils webmarketing SEO Analyser son site\" title=\"Top outils webmarketing SEO Analyser son site\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Une fois les recherches de mots clefs faites (voir <a href=\"https:\/\/www.romainlevy.com\/boites-a-outils\/webmarketing-le-seo-referencement-naturel-les-outils-pour-trouver-des-mots-clefs-et-se-referencer\/\">Les outils pour trouver des mots clefs et se r\u00e9f\u00e9rencer<\/a>), il convient d\u2019<strong>analyser son propre site<\/strong> pour l\u2019am\u00e9liorer sans cesse.<\/p>\n<h2>Analyser le r\u00e9f\u00e9rencement de votre site internet<\/h2>\n<p>Pour cela, <strong>l\u2019outil le plus complet<\/strong> et <strong>un des plus r\u00e9put\u00e9<\/strong> est <em><strong><a href=\"http:\/\/semrush.sjv.io\/vnxB7v\" target=\"_blank\" rel=\"noopener\">SEM Rush<\/a><\/strong><\/em> qui a diff\u00e9rentes fonctionnalit\u00e9s permettant d\u2019<strong>analyser son site<\/strong>, de <strong>trouver des mots clefs<\/strong> pour son <strong>r\u00e9f\u00e9rencement naturel<\/strong> et m\u00eame pr\u00e9conisant des <strong>contenus complets de pages<\/strong>. L&#8217;\u00e9quipe de SEM Rush s&#8217;est ensuite appuy\u00e9e sur son exp\u00e9rience pour lanc\u00e9 <em><strong><a href=\"https:\/\/shareasale.com\/r.cfm?b=1702021&amp;u=2629629&amp;m=105815&amp;urllink=&amp;afftrack=\" target=\"_blank\" rel=\"noopener\">Sellerly<\/a> <\/strong><\/em>pour aider les entrepreneurs qui ont des boutiques sur Amazon (on est un peu hors-sujet, mais pour ceux qui veulent booster leur boutique, il y a une belle promesse \ud83d\ude42 ).<\/p>\n<p>Suite \u00e0 vos retours, voici une vid\u00e9o pour imager SEM Rush :\u00a0<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/X12IjGlenVc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a><\/strong><\/em> permet aussi d\u2019<strong>analyser son site<\/strong>, d\u2019apporter des <strong>suggestions<\/strong> d\u2019optimisation et de faire des <strong>retours sur les backlinks<\/strong> c\u2019est \u00e0 dire les liens pr\u00e9sents sur d\u2019autres site internet et pointant vers votre site.<\/p>\n<p><em><strong><a href=\"https:\/\/1.fr\/\" target=\"_blank\" rel=\"noopener\">1.fr<\/a><\/strong><\/em>\u00a0apporte, tant qu\u2019\u00e0 lui, des <strong>conseils<\/strong> afin d\u2019<strong>optimiser les textes<\/strong> eux m\u00eame en <strong>analysant la volont\u00e9 des utilisateurs<\/strong> derri\u00e8re chacune de leurs recherches.<\/p>\n<p><em><strong><a href=\"https:\/\/cocolyze.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Cocolyse<\/a><\/strong><\/em> est <strong>un outil fran\u00e7ais<\/strong> utilis\u00e9 pour avoir une <strong>visibilit\u00e9 de son r\u00e9f\u00e9rencement<\/strong> sur certains mots clefs, l\u2019analyse \u201c<strong>onpage<\/strong>\u201d c\u2019est-\u00e0-dire du texte d\u2019une page pr\u00e9cise, ou encore celle de la <strong>SERP<\/strong> (Search Engine Result Page ou la page des r\u00e9sultats des moteurs de recherche en fran\u00e7ais). Il s\u2019int\u00e9resse aussi aux <strong>Backlinks<\/strong> donne des <strong>conseils<\/strong> et <strong>propose un outil gratuit pour analyser une page SEO<\/strong>.<\/p>\n<h2>Am\u00e9liorer les performances de votre site internet<\/h2>\n<p>Vous pouvez aussi installer un <strong>plugin<\/strong> sur votre navigateur internet en utilisant <em><strong><a href=\"https:\/\/seominion.com\" target=\"_blank\" rel=\"noopener\">SEO Minion<\/a><\/strong><\/em>, vous aurez ainsi diff\u00e9rentes informations sur des crit\u00e8res impactant le <strong>SEO<\/strong> (les redirections, les liens cass\u00e9s, en plus d\u2019autres fonctionnalit\u00e9s d\u00e9j\u00e0 pr\u00e9sent\u00e9es dans d\u2019autres outils).<\/p>\n<p>Comme \u00e9crit plus haut, la <strong>rapidit\u00e9 de r\u00e9ponse de votre page<\/strong> est apparemment prise en compte par Google dans le SEO. Et de toutes fa\u00e7ons, il est souvent lassant d\u2019attendre longtemps qu\u2019un site se charge, cela risque de faire perdre patience \u00e0 vos visiteurs et les faire aller ailleurs. Vous pouvez donc utiliser<em><strong> <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=fr\" target=\"_blank\" rel=\"noopener\">Page Speed Insight<\/a><\/strong><\/em> de Google et <em><strong><a href=\"https:\/\/gtmetrix.com\" target=\"_blank\" rel=\"noopener\">GT Metrix<\/a> <\/strong><\/em>pour <strong>analyser<\/strong> et avoir des <strong>recommandations sur la vitesse de chargement de vos diff\u00e9rentes pages.<\/strong><\/p>\n<p>Enfin <em><strong><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\">ScreamingFrog<\/a><\/strong><\/em> est <strong>un outil top d\u2019un point de vue technique<\/strong> car il permet de <strong>scroller notre site<\/strong> pour faire un <strong>audit SEO pouss\u00e9<\/strong>. Il donne ensuite \u00e9norm\u00e9ment d\u2019informations diff\u00e9rentes pour optimiser de mani\u00e8re pouss\u00e9e notre SEO.<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.romainlevy.com\/boites-a-outils\/webmarketing-seo-referencement-naturel-les-outils-pour-suivre-son-referencement\/\">Suivant<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.romainlevy.com\/fr_fr\/boites-a-outils\/webmarketing-seo-referencement-naturel-les-outils-pour-suivre-son-referencement\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2788 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4.png\" alt=\"Top outils webmarketing SEO suivre son r\u00e9f\u00e9rencement\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Mes autres bo\u00eetes \u00e0 outils<\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/fr_fr\/boites-a-outils\/les-outils-growth-hacking-pour-automatiser-les-taches\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2792 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/8.png\" alt=\"Top outils Growth Hacking Les bases Automatiser les t\u00e2ches\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/8.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/8-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/8-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/fr_fr\/boites-a-outils\/les-outils-growth-hacking-pour-les-reseaux-sociaux\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2793 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91.png\" alt=\"Top outils Growth Hacking Les bases pour les r\u00e9seaux-sociaux\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/fr_fr\/boites-a-outils\/les-outils-growth-hacking-pour-scrapper\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2794 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/fr_fr\/boites-a-outils\/webmarketing-convertir-vos-prospects-en-clients-via-les-outils-de-mailing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2791 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7.png\" alt=\"Top outils webmarketing Conversion Outils de mailing\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/fr_fr\/boites-a-outils\/webmarketing-les-outils-pour-recevoir-les-coordonnees-de-vos-prospects\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2790 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6.png\" alt=\"Top outils webmarketing Conversion Faciliter les contacts\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/fr_fr\/boites-a-outils\/webmarketing-les-outils-pour-developper-son-audience-et-ses-backlinks\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2789 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5.png\" alt=\"Top outils webmarketing SEO d\u00e9velopper son audience\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/fr_fr\/boites-a-outils\/webmarketing-seo-referencement-naturel-les-outils-pour-suivre-son-referencement\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2788 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4.png\" alt=\"Top outils webmarketing SEO suivre son r\u00e9f\u00e9rencement\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/fr_fr\/boites-a-outils\/webmarketing-le-seo-referencement-naturel-les-outils-pour-trouver-des-mots-clefs-et-se-referencer\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2786 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21.png\" alt=\"Top outils webmarketing SEO Trouver des mots clefs\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21.png 300w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21-150x150.png 150w, http:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=\"4\/5\"][vc_single_image source=\"featured_image\" img_size=\"large\" alignment=\"center\"][vc_column_text]Une fois les recherches de mots clefs faites (voir Les outils pour trouver des mots clefs et se r\u00e9f\u00e9rencer), il convient d\u2019analyser son propre site pour l\u2019am\u00e9liorer sans cesse. Pour cela, l\u2019outil le plus complet et un des plus r\u00e9put\u00e9 est SEM Rush qui a diff\u00e9rentes fonctionnalit\u00e9s permettant d\u2019analyser son site, de trouver des mots clefs pour son r\u00e9f\u00e9rencement naturel et m\u00eame pr\u00e9conisant des contenus complets de pages.<\/p>\n","protected":false},"author":1,"featured_media":2787,"parent":1005,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-2810","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webmarketing, SEO \/ r\u00e9f\u00e9rencement naturel : Les outils pour analyser son site et progresser - Romain L\u00e9vy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.romainlevy.com\/fr\/boites-a-outils\/webmarketing-seo-referencement-naturel-les-outils-pour-analyser-son-site-et-progresser\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webmarketing, SEO \/ r\u00e9f\u00e9rencement naturel : Les outils pour analyser son site et progresser - Romain L\u00e9vy\" \/>\n<meta property=\"og:description\" content=\"Une fois les recherches de mots clefs faites (voir Les outils pour trouver des mots clefs et se r\u00e9f\u00e9rencer), il convient d\u2019analyser son propre site pour l\u2019am\u00e9liorer sans cesse. Pour cela, l\u2019outil le plus complet et un des plus r\u00e9put\u00e9 est SEM Rush qui a diff\u00e9rentes fonctionnalit\u00e9s permettant d\u2019analyser son site, de trouver des mots clefs pour son r\u00e9f\u00e9rencement naturel et m\u00eame pr\u00e9conisant des contenus complets de pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.romainlevy.com\/fr\/boites-a-outils\/webmarketing-seo-referencement-naturel-les-outils-pour-analyser-son-site-et-progresser\/\" \/>\n<meta property=\"og:site_name\" content=\"Romain L\u00e9vy\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-03T18:35:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.romainlevy.com\\\/en\\\/toolboxes\\\/webmarketing-seo-natural-referencing-the-tools-to-analyze-your-site-and-progress\\\/\",\"url\":\"https:\\\/\\\/www.romainlevy.com\\\/en\\\/toolboxes\\\/webmarketing-seo-natural-referencing-the-tools-to-analyze-your-site-and-progress\\\/\",\"name\":\"Webmarketing, SEO \\\/ r\u00e9f\u00e9rencement naturel : Les outils pour analyser son site et progresser - 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