Sommaire :
- Les outils de growth hacking pour linkedin (ProspectIn, Podawaa, Piwaa Lempod, Sales Navigator, Linked Helper, Dux Soup, Expandi io)
- Growth Hacking pour Facebook, Instagram et Messenger (Chatfuel, ManyChat)
growth hacking tools for linkedin
Competition is fierce between automation tools for social networks and in particular to automate prospecting on Linkedin (an acquisition channel already used by many Business Developers in B to B). Prospecting on Linkedin is currently very developed and brings good results if it is adapted to the product and / or service that is sold. But this method involves a lot of repetitive tasks, such as finding suitable profiles for our prospecting, adding them as a contact, sending them a first message, or even one or more reminders depending on the case.
Tools optimize Linkedin prospecting, automate it to bring as many prospects as possible into your sales funnel. ProspectIn allows you to do these automations and even more, with “A/B tests” that will test 2 versions in parallel to understand which one has the best results and thus improve you continuously. I love Prospectin because it's a recent tool which has taken a large market share very quickly (using its own tool) and which is designed by a team in Occitania (Cocorico!).
In the aftermath, the Prospectin team coded Podawa and Piwaa. Podawaa to optimize the views and interactions on your Linkedin publications by "hacking" its algorithm (yes, it's Growth Hacking 😉 ). So no, there's not going to be any hacking, like we can see a few times in the movies with computer guys coding lines and lines of black and white code at full speed on their screen. Here it's more about understanding the Linkedin algorithm and using it. Until 2020 this algorithm seemed quite simple. It showed more posts that had received interactions (likes and/or comments). The "pods" therefore made it possible to "trick" the Linkedin algorithm by creating activity on our publication with fake accounts (or real accounts that are in the scheme) and push the algorithm to show this publication en masse to real prospects. For information, this "pod" system is also used by Lempod Podawaa's American competitor. This technique was therefore very simple and interesting until Linkedin changed its algorithm in 2020 and no longer took into account interactions but rather the time spent by each user on our publication. This is an opportunity to understand that there are often changes and that each technique may have to evolve. It is good to test the techniques by being cautious. Nevertheless, these tools still allow you to have comments and likes. Is it a good idea when launching a new account to make it seem “less empty” and make it easier for real Internet users to take action? Can several well-constructed comments allow users to spend additional time on your publication? Is it a good tool to program our own comments on our publication and add qualitative information in an automated way? Maybe… to your tests to see if you manage to find a sufficiently sophisticated method to convince the Linkedin algorithm! 😉
And piwaa so ? Still for Linkedin, Piwaa is in Beta test to optimize the management of Linkedin messages and to link with other tools. Piwaa will therefore gradually make it possible to make the connection between Prospectin (the acquisition of prospects in the sales funnel) and customer follow-up in your CRM. This connection is simply to be able to easily manage the exchange of messages with your prospects to transform them into customers.
You have understood it, if you do not want to go through the " Sales Navigator from LinkedIn or pay for ads in bulk, you have the choice of using automation tools to find customers.
LinkedHelper, Dux-Soup (which is also connected to Zapier to link with other tools), Expandi.io (which offers Growth Hacking techniques that can be applied quickly) are competing tools of Prospectin that automate prospecting on Linkedin.
An example of Dux-Soup functionality: creating an automated Linkedin message campaign:
Growth Hacking for Facebook, Instagram and Messenger
Chatfuel allows you to create a conversational “bot” for your Facebook page, your Instagram account and on Messenger. You can thus welcome your visitors and program a series of interactive messages that will quickly provide them with answers and, if they are qualified, lead them to buy the right product on your site or to make an appointment with you, for example. The interest here is to be able to schedule a conversation without the need to code and thus provide customer service or start a commercial process 24/7. For a marketplace or an e-commerce site, it is a technique that allows you to completely automate your sales funnel. For products or services that require a demo or an appointment, Chatfuel fills your agenda with qualified customer appointments even when you are offline!
On the same wave, you can create a conversational bot with manychat and even connect it with SMS sending. An additional tool that can be integrated into a Growth Marketing strategy depending on the profile of your customers.
Here is a complete tutorial to make a sales funnel with Chatfuel :
