{"id":2813,"date":"2021-01-17T11:09:11","date_gmt":"2021-01-17T10:09:11","guid":{"rendered":"https:\/\/www.romainlevy.com\/?page_id=2813"},"modified":"2021-04-23T19:22:50","modified_gmt":"2021-04-23T17:22:50","slug":"webmarketing-seo-referencement-naturel-les-outils-pour-suivre-son-referencement","status":"publish","type":"page","link":"https:\/\/www.romainlevy.com\/en\/toolboxes\/webmarketing-seo-natural-referencing-the-tools-to-follow-your-referencing\/","title":{"rendered":"Webmarketing, SEO \/ natural referencing: Tools to monitor your referencing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4.png\" class=\"vc_single_image-img attachment-large\" alt=\"Top SEO webmarketing tools track your SEO\" title=\"Top SEO webmarketing tools track your SEO\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Once you have found your target keywords (<a href=\"https:\/\/www.romainlevy.com\/en\/toolboxes\/webmarketing-seo-natural-referencing-tools-for-finding-keywords-and-referencing\/\">Top tools for finding keywords and referencing<\/a>) and that you know how to analyze your site (<a href=\"https:\/\/www.romainlevy.com\/en\/toolboxes\/webmarketing-seo-natural-referencing-the-tools-to-analyze-your-site-and-progress\/\">Top tools to analyze your site and progress<\/a>), you will need to track your SEO. How do you position yourself against your competitors? How many visitors do you have on your website? Who are they ?<\/p>\n<h2>Track the performance of your website<\/h2>\n<p><em><strong><a href=\"https:\/\/www.monitorank.com\/?c=opoK3ZyJO9\" target=\"_blank\" rel=\"noopener\">monitor tank<\/a><\/strong><\/em> ensures the <strong>SEO tracking based on keywords<\/strong> chosen by analyzing your site as well as your social networks, your <strong>positioning<\/strong> on reference sites, and all<strong> competitor data<\/strong>. It is an effective tool and also allows you to pay only for the number of keywords followed (with a free start).<\/p>\n<p>&nbsp;<\/p>\n<p>A little promo for Monitorank \ud83d\ude09<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vLIUnf47eks\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/strong><\/em> allows you to follow the <strong>number of visits<\/strong> and to know the profile of visitors coming to your site. This is a good way for <strong>better understand your audience<\/strong> and thus continue to improve your SEO strategy.<\/p>\n<p><em><strong><a href=\"https:\/\/www.diib.com?ref=romainlevy1\" target=\"_blank\" rel=\"noopener\">Diib<\/a><\/strong><\/em> relies on Google Analytics, SEM Rush and Moz in particular to give <strong>specific advice to improve your webmarketing strategy<\/strong>. Once set up, this tool can make it easier for you to manage your <strong>SEO strategy<\/strong> creating <strong>alerts related to your goals<\/strong>. You can also connect your Facebook page and Google My Business to it to optimize Diib&#039;s results and analyzes in order to be more precise in the execution of your strategy.<\/p>\n<h2>Build and adjust your web marketing strategy<\/h2>\n<p>Finally, two tools for <strong>track users on your site<\/strong> and of <strong>understand how they behave<\/strong> are <em><strong><a href=\"https:\/\/www.smartlook.com\" target=\"_blank\" rel=\"noopener\">smart look<\/a><\/strong><\/em> and <a href=\"https:\/\/www.hotjar.com\/r\/r451272\" target=\"_blank\" rel=\"noopener\"><em><strong>Hotjar<\/strong><\/em><\/a>. These tools allow<strong>analyze the journey<\/strong> tracked by your users with the ability to see <strong>where they click and how far they descend on your pages<\/strong>. It is always interesting to see if our page is read to the end and it can be surprising to realize that many visitors click in a place that was not intended for that!<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.romainlevy.com\/en\/toolboxes\/webmarketing-the-tools-to-develop-your-audience-and-your-backlinks\/\">following<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-the-tools-to-develop-your-audience-and-your-backlinks\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2789 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5.png\" alt=\"Top SEO webmarketing tools to develop your audience\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>My other toolboxes<\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/growth-hacking-tools-to-automate-tasks\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2792 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/8.png\" alt=\"Top Growth Hacking Tools The Basics Automating Tasks\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/8.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/8-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/8-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/growth-hacking-tools-for-social-networks\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2793 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91.png\" alt=\"Top Growth Hacking Tools The Basics for Social Media\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/91-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/growth-hacking-tools-for-scrapping\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2794 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/11-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-convert-your-prospects-into-customers-via-mailing-tools\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2791 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7.png\" alt=\"Top web marketing tools Conversion Mailing tools\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/7-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-the-tools-to-receive-the-details-of-your-prospects\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2790 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6.png\" alt=\"Top webmarketing tools Conversion Facilitate contacts\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/6-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-the-tools-to-develop-your-audience-and-your-backlinks\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2789 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5.png\" alt=\"Top SEO webmarketing tools to develop your audience\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/5-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-seo-natural-referencing-the-tools-to-analyze-your-site-and-progress\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2787 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31.png\" alt=\"Top SEO webmarketing tools Analyze your site\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/31-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.romainlevy.com\/en\/fr_fr\/toolboxes\/webmarketing-seo-natural-referencing-tools-for-finding-keywords-and-referencing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2786 size-full\" src=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21.png\" alt=\"Top SEO webmarketing tools Find keywords\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21.png 300w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21-150x150.png 150w, https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/21-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=\"4\/5\"][vc_single_image source=\"featured_image\" img_size=\"large\"][vc_column_text]Une fois que vous avez trouv\u00e9 vos mots cl\u00e9s cibles (Top outils pour trouver des mots clefs et se r\u00e9f\u00e9rencer) et que vous savez analyser votre site (Top outils pour analyser son site et progresser), vous aurez besoin de suivre votre r\u00e9f\u00e9rencement. Comment vous positionnez-vous par rapport \u00e0 vos concurrents ? Combien de visiteurs avez-vous sur votre site internet ? Qui sont-ils ?<\/p>\n","protected":false},"author":1,"featured_media":2788,"parent":1005,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-2813","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webmarketing, SEO \/ r\u00e9f\u00e9rencement naturel : Les outils pour suivre son r\u00e9f\u00e9rencement - Romain L\u00e9vy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.romainlevy.com\/en\/toolboxes\/webmarketing-seo-natural-referencing-the-tools-to-follow-your-referencing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webmarketing, SEO \/ r\u00e9f\u00e9rencement naturel : Les outils pour suivre son r\u00e9f\u00e9rencement - Romain L\u00e9vy\" \/>\n<meta property=\"og:description\" content=\"Une fois que vous avez trouv\u00e9 vos mots cl\u00e9s cibles (Top outils pour trouver des mots clefs et se r\u00e9f\u00e9rencer) et que vous savez analyser votre site (Top outils pour analyser son site et progresser), vous aurez besoin de suivre votre r\u00e9f\u00e9rencement. 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Qui sont-ils ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.romainlevy.com\/en\/toolboxes\/webmarketing-seo-natural-referencing-the-tools-to-follow-your-referencing\/\" \/>\n<meta property=\"og:site_name\" content=\"Romain L\u00e9vy\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-23T17:22:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.romainlevy.com\/wp-content\/uploads\/2021\/01\/4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.romainlevy.com\\\/en\\\/toolboxes\\\/webmarketing-seo-natural-referencing-the-tools-to-follow-your-referencing\\\/\",\"url\":\"https:\\\/\\\/www.romainlevy.com\\\/en\\\/toolboxes\\\/webmarketing-seo-natural-referencing-the-tools-to-follow-your-referencing\\\/\",\"name\":\"Webmarketing, SEO \\\/ r\u00e9f\u00e9rencement naturel : Les outils pour suivre son r\u00e9f\u00e9rencement - 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