{"id":2819,"date":"2021-01-17T11:29:53","date_gmt":"2021-01-17T10:29:53","guid":{"rendered":"https:\/\/www.romainlevy.com\/?page_id=2819"},"modified":"2021-04-23T19:39:49","modified_gmt":"2021-04-23T17:39:49","slug":"webmarketing-les-outils-pour-recevoir-les-coordonnees-de-vos-prospects","status":"publish","type":"page","link":"https:\/\/www.romainlevy.com\/en\/toolboxes\/webmarketing-the-tools-to-receive-the-details-of-your-prospects\/","title":{"rendered":"Webmarketing, the tools to receive the contact details of your prospects"},"content":{"rendered":"
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Once you have successfully brought visitors to your site (See tools to develop your audience and backlinks<\/a>), it would be a shame if they left without you being able to remember them.<\/p>\n

There are therefore web marketing tools<\/strong> to allow you to collect the contact details of your visitors and thus transform them into prospects or potential buyers<\/strong>. You can then contact them by email and follow up consistently. From the simple contact form, to downloading a white paper, your price list or even participating in a contest, many techniques exist to make your visitors take action<\/strong>. Your strategy will depend on your sector of activity, your service or product and of course the profile of your visitors. Nevertheless, the tools can be used in connection with your webmarketing strategy.<\/p>\n

For example, you can create landing pages (landing pages or pages specially made for a user profile), pop-ups (windows that open at a certain time and are superimposed on your page), forms, etc.<\/p>\n

Create forms and pop-ups<\/h2>\n

Google Forms<\/a><\/em><\/strong> may be an option to just make a form<\/strong> or a investigation<\/strong> and have a database on Google sheet. Wisepops<\/strong> <\/em><\/a>allows you to create pop up design<\/strong> and even makeA\/B testing<\/strong> ie to test two pop-ups at the same time by automatically directing some of the users to one and the other to the second. Thus it is possible to know which pop-up is the most effective and thus improve continuously<\/strong>. An alternative to Wisepops is Sumo<\/a><\/strong><\/em> which also allows create forms<\/strong> to retrieve customer emails.<\/p>\n

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Qu’est-ce que WisePops ? :<\/p>\n