{"id":2824,"date":"2021-01-17T11:51:36","date_gmt":"2021-01-17T10:51:36","guid":{"rendered":"https:\/\/www.romainlevy.com\/?page_id=2824"},"modified":"2022-12-01T20:29:05","modified_gmt":"2022-12-01T19:29:05","slug":"les-outils-growth-hacking-pour-automatiser-les-taches","status":"publish","type":"page","link":"https:\/\/www.romainlevy.com\/en\/toolboxes\/growth-hacking-tools-to-automate-tasks\/","title":{"rendered":"Growth Hacking tools to automate tasks"},"content":{"rendered":"
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  1. Automatiser en connectant des milliers d’outils entre eux (Zappier, IFTTT, Integromat)<\/a><\/li>\n
  2. Automatiser les t\u00e2ches pour am\u00e9liorer la productivit\u00e9 (Parabola, Autocrat, Reactor)<\/a><\/li>\n
  3. Les outils Growth Hacking d\u2019automatisation sp\u00e9cialis\u00e9s (PhantomBuster, Pardot, Autopilot, Reply, Oliverlist)<\/a><\/li>\n<\/ol>\n

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    A first interesting practice to be efficient and grow faster is to automate repetitive tasks with low added value. For example, enter the contact details of Internet users who respond positively to your Facebook ad (example: Lead Ads) automatically in your CRM (example: Pipedrive) and in your mailing database (example: Mailchimp). In this way you can automate your acquisition funnel. If your prospects are on Facebook, you can configure your advertising correctly, then your database will automatically complete and grow, your prospects will be able to receive your mailings (Automated naturally in your tool for sending emails) then when the moment your sales force will be able to take over, if necessary.<\/p>\n

    Automatiser en connectant des milliers d’outils entre eux<\/h2>\n

    Zapier<\/strong><\/em><\/a> is the most known and reputable automation tool on this subject. It allows you to connect more than 2,000 digital applications to each other and therefore to have multiple combinations. Its operation is simple. There is a trigger, in the example the registration of a user on a Facebook ad, then an action or series of actions such as adding this user in Mailchimp and then in our CRM to follow up. We can even tell ourselves for example that adding the prospect in the CRM is only useful from the opening of the 3rd e-mail and configure this in Zapier. It is a tool that can be an essential link in many customer acquisition strategies.<\/p>\n

    IFTTT<\/a><\/strong><\/em> is a direct competitor to Zapier and works in a similar way. From my point of view, it is much more relevant to make the link between social networks and our site (especially if the site is created with WordPress). I had fun, a few years ago, to automate the addition of each blog post (on the theme of horses, with pretty photos) to a Pinterest board. With this automation, you no longer need to open Pinterest with each publication, to share a link. It's done automatically and it allowed, at the time, to have a regular flow of visitors to new articles. Results: A few minutes invested at the start for recurring visibility over the long term and an improvement in natural referencing (SEO) at the same time.<\/p>\n

    Integromat<\/strong><\/em><\/a> works the same way as the previous 2. It is increasingly distributed and used by startups to set up automations and Growth Hacking strategies. It requires a little more practice than the previous ones but allows you to have a strong impact in terms of saving time. Here too, it can be interesting to see which digital tools are already connected to Integromat to find out if it is interesting for your Growth Hacking strategy. By digging a little this tool will give you some great ideas!<\/p>\n

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    Integromat Demo:<\/p>\n