A recurring objective for entrepreneurs who wish to launch and develop their activity is tobe found naturally on Google. Indeed, it is well known that today a large part of the population obtains information on the internet before making a purchase and that Google collects the majority of searches in Western countries. Only, Google keeps its SEO algorithm secret. Nobody (apart from the employees working on it) really the recipe for “the magic potion” to be number 1 on Google. In contrast we can easily deduce part of the elements taken into account by Google to reference the best sites and many e-marketers and agencies have looked into this subject. So now there is lots of tools to get suggestions for keywords, article content and even questions to answer. For this Top web marketing tools I sorted the tools by placing them by categories or by their use. However, some tools are multi-purpose and may even evolve in the future. The objective is above all to allow you to know them and therefore to have the opportunity to test them to get an idea and to integrate them or not into your web marketing strategy.. He is moreover often used to use several tools in parallel to compare their effects and analyses.
Let's go a little more into the heart of the matter, often we talk about 3 pillars of SEO (Search Engine Optimization or natural referencing in French) with theTechnical aspect of the site (speed of page loading, weight of images, sufficiently well-structured and readable code, etc.), the text content (the keywords used, the number of words per page, the semantic fields, etc.) and links leading to your site (“Backlinks” to show that other sites recommend you and also taking into account the legitimacy of these sites, their “weight” in the decision of the Internet user…).
Identify the keywords that interest your customers
Firstly some webmarketing tools allow you to know what Internet users are looking for on the Internet. For this you can go to Google Search Console, Google Ads, Ahrefs (which also allows you to analyze searches from other search engines, among other things!) or even ranxplorer which also gives an idea of the search seasonality and cost that this can represent if we go through a purchase of keywords (SEA for Search Engine Advertising or paid referencing in French). It is the same for one of the tools most used by web editors, Ubersuggest. Indeed, Ubersuggest acquired by Neil Patel allows toanalyze a web page or a keyword by giving the number of searches per month, the degree of SEO difficulty, SEA and the potential cost per click. He then gives keyword and content ideas indicating the links to the pages already referenced on this search.
To complete our research and have more content ideas, it is also possible to use answerthepublic which turns to the questions asked by Internet users.
Example with ranxplorer :
Benchmark, analyze competing sites
It is interesting toanalyze competitor sites so that we can position ourselves in relation to them. With notably Yooda Insight which allows know the position on Google of competing sites but also to analyze the competition on expressions and themes. SimilarWeb also allows toanalyze the sites of its competitors even offering toanalyze their digital strategy in general.
To learn more about SimilarWeb and go further in the analysis of the competition, I invite you to watch this webinar: